Thursday, December 29, 2016

The Return of the Generation Gap—in the Grocery Aisle

Today's generation gap isn't centered around music (much to their chagrin, I quite like most of the bands my sons listen to); it's centered around food. In a recent survey done by The Institute of Grocery Distribution, statistics show that shoppers under 35 are twice as likely to want organic food as those over 35, and a third of them don't mind paying more for it. Those under 35 are also more likely to waste less food, cook from scratch, and base their food purchases on a company's reputation for social responsibility. 

Having read Michael Pollan's riveting and enlightening book, The Omnivore's Dilemma, my eyebrow inevitably quirks any time I read a product's proud proclamation as "Organic!!!" (though I've recently conceded that if I'm planning to eat the peel on a fruit or vegetable, perhaps it really is worth paying for the chance it might actually be pesticide-free). Meanwhile, my 23-year-old's silent stares of recrimination when he's with me in the produce aisle are such that—at least when he's around—I find myself picking up organic more and more. In fact, the changed eating habits of my three sons—all under 35— have changed my own grocery buying habits dramatically. Gone are the white bread, soda, chips, cold cuts, and sugary cereals they loved in their youth. Now they ask for brown rice, dried beans, sweet potatoes, oatmeal, whole grain pasta, and Brussels sprouts. Yes, Brussels sprouts.

How is it that a generation raised on Pop-Tarts, Red Bull, and sundry processed foods has suddenly discovered their inner Euell Gibbons? These are children who grew up with 2XLs and Furbies, not Easy-Bake Ovens—children who ate more meals in back seats than at dinner tables because their parents were always working or on the go. That 23-year-old who now sneers when I reach for sugar instead of raw honey was the "Taco Bell Kid" until his passion evolved from burritos to bicycles a few years back.

But all this purity is a good thing, surely—and not just for those farmers wily enough to grab on to a USDA label. (Go for it, guys; you farmers deserve any break you can get.) Certainly there's enough evidence now to convince us that homemade whole wheat bread is healthier than a loaf of Sunbeam, that snacking on a fresh apple from a local orchard is a better choice than French fries from a local McDonald's. And how can you fault a mom who works all day then comes home and willingly makes kale and goat cheese calzoneswith tomatoes and basil from a backyard garden, no lessinstead of whippin' it through the Pizza Hut drive-thru?

No, I'm quite willing to let the Millennials lord their superior nutritional standards over us Boomers, because while I will never feel the need to apologize over serving up a cake that started with a box from Duncan Hines, I readily admit that Happy Cow un-homogenized whole milk, with no additives, from [happy!] grass-fed cows, is significantly better than ye olde mass produced 2% and worth the price difference. Meanwhile, it's pressure (read: guilt) from my own 3 Millennials that has reduced my soft drink consumption to almost nil, my fast food meals to a minimum, and my love affair with white food to the occasional crush. For that, I credit them (and say a heartfelt thank you) for a healthier body and a hefty weight loss.

I'm not quite ready to jump on the tofu wagon or give up Coke completely, but if this generation wants to raise their own chickens, bake their own bread, grow their own fruits and vegetables or insist on buying what goes into their bodies from someone they know instead of from Monsanto, who are we to stand in their way?

Respecting those choices is the least we can do after raising them on Pop-Tarts and Tang.

Monday, May 2, 2016

Is Encouraging Entrepreneurship the Solution to Unemployment?

The man in the middle is my dad. He started a Western Auto franchise in a tiny little town in central Florida and won one top sales award after another. He loved his employees and they loved him!

Did you know this is Small Business Week? Sponsored by the U.S. Small Business Administration since 1963, this annual celebration of the foundation of the American economy is a great time to consider a few facts you might not know:
  • More than half of Americans either own or work for a small business.
  • Small businesses create 2 out of every 3 new jobs in the U.S. each year. From the end of the recession (mid-2009) through mid-2013, small businesses were responsible for 63% of the net new jobs.*
  • From 2002 to 2012, self-employment among young people age 25 and under decreased by 23%. In that same time period, self-employment among senior adults 65 and over increased by 66%.
I'll come back to that last bullet point in a moment but, in the meantime, if you think big business is where big ideas come from, think again: a 2008 study** from the SBA’s Office of Advocacy found that small companies are much more likely to develop emerging technologies than are large ones. Plus, small business owners have a strong interest—and an active voice—in economic and political affairs: a whopping 95% are registered voters and 84% vote on a regular basis. Small business owners put their money where their mouth is, too: 91% of them routinely volunteer for, and donate to, nonprofit and community organizations.

So why, when small business is the proven backbone of this country, have we made it so ridiculously hard to start one? Even if they can figure out what licenses have to be obtained, what forms need to be filed, what regulations must be adhered to, and what taxes need to be paid, what small business owner has time to DO all that when he or she is likely working 70-80 hours a week to get that new business off the ground? And how’s he supposed to pay for all those licenses and taxes when he’s barely generating enough to stay afloat in those early days?
Let’s go back to that last bullet point. We know why seniors are starting their own businesses—they can’t afford to retire and just sit on the porch—but why the decline in entrepreneurial efforts among young people? I’m thinking it’s because there’s so much red tape and so many roadblocks, which is a crying shame because it seems to me that starting their own business would be an ideal way to get unemployed young men in our urban areas off the streets and into a productive lifestyle. Seems to me big cities with big crime problems, big drug problems, big gang problems and other issues that seem to center around big numbers of idle young males would do well to offer free classes in entrepreneurship then do whatever they can to help these fellas take a shot at running their own business. Seems as good a strategy as anything else and, who knows? Instead of getting swept up into illicit activities due to boredom or desperation, those streetwise, calculating young brains might instead spawn some amazing contributions to society.
If you’re the owner of a small business, take a moment right now to pat yourself on the back for your role in helping to sustain the U.S. economy, because starting and running a business has never been more challenging. If you’re one of the 25% that has hung in there for 15 or more years, you really deserve some applause. Meanwhile, if you work in the corporate world, as you go about your routine for the next few days, think about the many ways small businesses make your life better—from your local grocer and your hair salon to your day care and your vet. It would be a sad world without them, so how about a tip of the hat and a word of appreciation? They’ve earned it.

*SBA’s Office of Advocacy
**“An Analysis of Small Business Patents by Industry and Firm Size,” by Anthony Breitzman and Diana Hicks

Monday, April 18, 2016

In Praise of Libraries

Okay, so I'm late to the party: National Library Week was last week, but I was too busy reading then to stop and write a blog post. Now that I've finished my book, though, I want to spend a few paragraphs raving about that most precious of public resources.

I won't bore you with the history of how libraries came to be in most every city; let's just jump right to the fact that they're there and if you're not taking advantage of the one closest to you, you’re seriously missing out. First of all, your tax dollars are helping sustain that library, so you ought to be reaping its benefits. Second of all, you need to be setting a good example for your fellow citizens by showing them how easy and rewarding it is to be a library patron. And, finally, if you're not visiting your library on a regular basis, you are missing out on so many marvelous things (books are only one of a library's many assets) that those of us who do visit on a regular basis should be lined up murmuring laments on your behalf—but, sorry, we don't have time because we're so immersed ourselves in said marvelous things. Also, it's pretty hard to feel sorry for someone who doesn't take advantage of marvelous things that are there, free, for the taking.*

In the last month, my life has been forever changed by the three most recent books I've read: I Am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban, by Malala Yousafzai and Christina Lamb; Extra Virginity: The Sublime and Scandalous World of Olive Oil, by Tom Mueller; and The Invention of Wings, by Sue Monk Kidd. I consider myself a pretty informed person, but each of these books introduced me to information I was unaware of, broadened my understanding of their respective topics, and dispelled longstanding assumptions I've maintained which have now proven to be untrue. On top of all that, each book kept me riveted for hours, bringing immense pleasure and satisfaction. Pretty spectacular payback for something that cost me nothing.* 

This weekend, as I hungrily and regretfully finished the final chapter of The Invention of Wings, I found myself thanking God for words, and language, and the edification and connection that comes from written communication. We take it so for granted, but without the ability to read and write, without words to read and write, our world would not only be scary and confusing, it would be small and dull. I love nature and its many manifestations, but is our experience with a bird's bright feathers and merry song not enhanced by reading about that creature's lifestyle and unique characteristics? Is our encounter with ocean and mountain not deeply enriched by reading of others' encounters, as well?

I do not ever take books for granted; reading has been among my greatest pleasures for my entire life and I mourn the thought that, a hundred years from now, books and bookstores—even libraries!—as we know them may not exist. All the more reason to arise at this very moment and travel to a library near you to select a title (or two . . .or three!) that will transport you to a place you've never been, a place you dearly love, or a place you can only imagine.

See you in the stacks!

*Alas, unless you come on foot, you cannot experience the library for free at Greenville’s Hughes Main Library. In what is an abomination akin to requiring payment to attend church, one must pay to park at the downtown library. Therefore, I urge you to know what titles you want so you can get in and out in under 15 minutes (no charge!), go after 5 PM (no charge!), or patronize one of the branch libraries instead.